Dubai and Northern Emirates Turkish Business Council
Designing More Than a Press Trip
The Dubai and Northern Emirates Turkish Business Council needed to strengthen its credibility and visibility in Türkiye, positioning itself as the authoritative guide for Turkish companies operating in or expanding toward the UAE. Roke designed a strategic media engagement programme targeting senior business journalists in Istanbul and Ankara. The result: placements in Milliyet, a full-page interview in Nasıl Bir Ekonomi Daily and an English-language feature in the state-run Anadolu Agency.
Our Approach:
- Strategic Media Engagement: Introductory meetings were conducted with key journalists in Istanbul and Ankara, positioning the Council and its President as reliable and influential partners for the Turkish business community.
- Tailored Content Distribution: Customized, platform-specific content was provided to journalists across various media channels, including print, online, news agencies, and TV outlets.
- Agenda Setting for Wider Coverage: By establishing credibility through these engagements, the Agenda Setting strategy successfully amplified media coverage of Turkish business opportunities in the UAE across online, print, and broadcast platforms.
Key Outcomes:
- Achieved significant media placements in leading publications such as Milliyet, Nasıl Bir Ekonomi, and Anadolu Agency.
- Secured a full-page interview in Nasıl Bir Ekonomi Daily and an English-language feature article in the state-run Anadolu Agency.
- Secured a full-page interview in Nasıl Bir Ekonomi Daily and an English-language feature article in the state-run Anadolu Agency.
Future Recommendations:
- For organizations like the Council, data-driven storytelling is key to strengthening communication efforts and creating compelling, journalist-oriented pitches.
- Offering timely market insights, reports, and business-related statistics can further solidify media relations and increase coverage opportunities.
- Establishing sustained engagement with key media stakeholders ensures continuous visibility and reinforces the Council’s position as a go-to resource for Turkish businesses in the UAE.
