We design the communications architecture that foreign companies need to enter, establish and grow in Türkiye, with clarity, cultural precision and measurable impact. Türkiye rewards those who understand it. We bring the media relationships, market intelligence and cross-cultural fluency that turn a market entry into a market position. Based in Istanbul. Connected across Europe, Asia and the Middle East.
Over 6,000 active media outlets. A business culture built on trust and personal relationships. One of the fastest-evolving digital landscapes in Europe. Foreign companies that communicate in Türkiye as they would at home consistently underperform. Those that invest in local expertise from day one build faster, stronger and more durable market positions. That expertise is what Roke provides.
We work with international companies that are serious about Türkiye, and need a partner who is serious about them.
Through trade, investment or strategic partnership, you need a partner who understands both the Italian business sensibility and the Turkish media landscape. The Italian market has its own distinct approach to relationship-building, decision-making and trust, as does Türkiye. Navigating both requires a communications partner with cultural fluency on both sides.
French brands hold strong cultural recognition globally, but the Turkish media environment rewards local relationships over international reputation. France and Türkiye share a long bilateral history, but the governance models, media structures and stakeholder dynamics of each market operate on very different logics. Local expertise bridges that gap.
The Gulf region and Türkiye share deepening economic and diplomatic ties, but the two media landscapes, stakeholder structures and communication norms operate on very different logics. Companies from the UAE, Saudi Arabia, Oman and Qatar entering Türkiye need a communications partner who understands both sides of that relationship with equal depth.
Long-term commitment and cultural precision define Japanese investment, your communications partner in Türkiye should reflect both. Japanese companies entering Türkiye bring exceptional standards of quality and consistency. We ensure those values are communicated clearly and credibly to Turkish media and stakeholders.
We helped MegaGen announce its first overseas investment to the Turkish business world, reaching 2.5 million people across 94 media coverages. South Korean companies entering Türkiye bring innovation, ambition and long-term vision. We give that story the reach and credibility it deserves.
We supported Ozon Global in reaching Turkish sellers across three distinct campaigns, generating 530,000 digital engagements with content built specifically for the Turkish e-commerce media environment. Russian companies with operations in Türkiye require a partner who understands the complexity of communicating across both markets simultaneously.
From North America to Asia-Pacific, any company communicating in Türkiye needs a partner with deep local media relationships and market intelligence. Whether you are entering Türkiye for the first time or strengthening an existing presence, Roke provides the communications architecture your market position requires.
We offer an integrated suite of communications services designed specifically for foreign companies entering and operating in Türkiye.
We build your visibility across the Turkish media landscape, from national broadcasters and major print titles to sector-specific digital platforms. Our relationships with journalists in Istanbul and Ankara ensure your story reaches the right people, told the right way.
Read moreBefore communicating, you need to understand. We produce tailored reports on the Turkish media environment, competitor landscape, regulatory context and public sentiment, the intelligence your leadership needs to move with confidence in Türkiye.
Türkiye ranks among Europe's highest for social media penetration. We align your digital presence, content strategy, paid media, SEO and performance campaigns, with the specific platforms and behaviours of your Turkish audience.
Read moreIn Türkiye, the right relationships are as important as the right message. We map and engage the stakeholders that matter for your sector, from industry associations and government bodies to media organisations and chambers of commerce.
New markets bring new risks. We prepare your leadership for the Turkish media environment through executive media training, crisis simulation and spokesperson coaching, before an issue becomes a crisis in Türkiye.
From product launches to multi-day press trips, we design events that generate meaningful coverage and build lasting media relationships in Türkiye.
Three examples of what Roke delivers for foreign companies communicating in Türkiye.
Communication & Reputation Architecture. 94 media coverages. 2,529,928 people reached. One investment announcement. When South Korean dental implant leader MegaGen chose Türkiye for its first overseas production facility, they needed their announcement to land with authority across the Turkish business media. Roke designed a four-day press trip to MegaGen's headquarters and production facility in Daegu, bringing carefully selected Turkish journalists to South Korea to experience the company firsthand. National broadcasters A Para and 24 TV covered the launch. Print coverage was led by Dunya Daily. Digitally, 74 outlets reached an audience of 2,529,928. On social media, coverage by Anadolu Agency, Capital and Ekonomist reached over 3 million followers.
Read moreDigital Growth & Performance Architecture. 530,000 digital engagements. Three campaigns. One clear market message. When Ozon Global needed to communicate with Turkish sellers across three distinct campaigns, Roke identified the right outlets using SimilarWeb and HypeAuditor data, localised all content for Turkish audiences and secured placements in Ekonomim.com and Dunya.com. Total result: 530,000 digital engagements, with each piece of content built specifically for the Turkish e-commerce media environment.
Read moreRelationship Architecture. Milliyet. Anadolu Agency. Nasıl Bir Ekonomi, full page. The Dubai and Northern Emirates Turkish Business Council needed to establish its authority in the Turkish market, positioning itself as the trusted guide for Turkish-Gulf business relations. Roke conducted strategic media engagement with senior journalists in Istanbul and Ankara, securing placements in Milliyet, a full-page interview in Nasıl Bir Ekonomi Daily and an English-language feature in the state-run Anadolu Agency. "Roke understood exactly what we needed to communicate and to whom. Their media relationships in Istanbul and Ankara opened doors that would have taken us years to open alone.", Kanat Kutluk, President, Dubai and Northern Emirates Turkish Business Council.
Read moreRoke is headquartered in Istanbul. We operate internationally through two specialist networks, Eurocom Worldwide (27 independent agencies, 80+ markets) and the Crisis Communications Network Europe (CCNE). When your strategy requires coordination between your home market and Türkiye, between Milan and Istanbul, London and Ankara, Tokyo and İzmir, Dubai and Bursa, Zagreb and Kocaeli, we manage both sides of the conversation through specialist local partners who know their markets as we know ours.
Six questions we hear most often from international companies considering Türkiye.
For a focused campaign, an investment launch, a product entry, meaningful coverage is achievable within four to eight weeks. For sustained brand visibility in Türkiye, we recommend a minimum six-month communications programme to build the media relationships and editorial presence that create lasting impact.
Yes, for Türkiye specifically. The Turkish media landscape operates very differently from European, Asian or Gulf markets. Journalist relationships are highly personal, content must be culturally and linguistically localised, and the digital environment has its own distinct platforms and dynamics. Your home agency manages strategy; Roke handles local execution in Türkiye.
Yes, and we recommend it. Early communications work, including stakeholder mapping, media intelligence and market environment analysis, significantly strengthens a formal market entry announcement when the moment comes in Türkiye.
We have worked across manufacturing, healthcare, technology, e-commerce, financial services and business organisations in Türkiye, in both B2B and B2C environments. For sector-specific enquiries about your Turkish market entry, contact us directly.
Yes. All work is managed bilingually, Turkish for local media and stakeholder engagement in Türkiye, English for international coordination and reporting to your head office.
Traditional PR focuses on media coverage. Market entry communications in Türkiye is broader, it includes reputation positioning, stakeholder mapping, market intelligence, government relations, digital presence and crisis preparedness. Roke offers all of these as an integrated communications architecture.
Tell us where you are coming from and what you are building in Türkiye. Talk to Kağan directly, we will respond within one business day with an honest assessment of how we can help. Istanbul-based. Working with companies from Europe, Asia, the Middle East and beyond.
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