PR Case Study: Launching an AI Crypto Data Platform in The Turkish Media Market — 0xScope

When 0xScope needed to announce its AI-supported data platform to Türkiye’s crypto and fintech media community, the challenge was precision — reaching the right outlets in a fragmented and fast-moving media landscape. Roke identified and engaged key crypto and fintech platforms directly, securing publication on prominent outlets including Fintechtime.com and Fintechhaber.com and gathering direct journalist feedback that shaped the ongoing communications strategy.

Our Approach:

• Roke identified and listed key platforms within the crypto sector.
• After distributing the press release via email, each journalist was contacted individually to gather direct feedback and assess publication opportunities.

Key Outcomes:

• Roke engaged with leading crypto media to ensure strategic visibility.
• The press release was successfully published on prominent crypto platforms, including Fintechtime.com and Fintechhaber.com.

Next Steps:

• The post-pandemic shift in media dynamics has increased the demand for paid or advertorial placements, particularly in high-market-volume sectors such as e-commerce, crypto, real estate, and automotive.
• Direct follow-ups with journalists after content distribution provided valuable insights into market trends and media expectations. These findings highlight the need to establish sustainable relationships with opinion leaders and influencers through Leadership Management.