Turkish brands and organisations entering international markets face a distinct set of communications challenges, unfamiliar media landscapes, different stakeholder expectations and reputational dynamics that vary significantly from market to market.
Roke provides international PR, communications strategy and marketing support to Turkish companies expanding into Europe, the Middle East, Asia and Africa, delivered through specialist local partners who know their markets as we know Türkiye.
We currently support international expansion into: Italy, Japan, Norway, the Philippines, the UAE, Saudi Arabia, Oman, Brazil, and Ghana.
The Crisis Communications Network Europe (CCNE) is a network of European, owner-operated communications agencies with unparalleled expertise in crisis communications. Known for their deep national focus and dedication to clients, CCNE partners provide high-level strategic support during critical events.
For Turkish companies operating in or expanding into European markets, CCNE gives Roke the capability to coordinate crisis response simultaneously in Türkiye and across Europe, with specialist local partners who understand the media landscape, regulatory environment and stakeholder dynamics of each market.
Having joined the network in January 2026, Roke represents CCNE’s capabilities in Türkiye, and gives Turkish organisations access to crisis communications expertise across Europe and Canada.
For more information, please visit the Crisis Communications Network Europe website.
Eurocom Worldwide is a global alliance of 27 independent, privately owned PR and marketing communications agencies specialising in B2B and technology communications. The network operates across the
Americas, Asia, Europe and Africa, covering more than 80 markets.
For Turkish companies expanding internationally, Eurocom Worldwide means Roke can coordinate your communications in Europe, Asia, North America, Latin America, Middle East and Northern Africa through trusted local partner agencies, each with the same commitment to precision, independence and measurable results that defines Roke’s own approach.
For foreign companies entering Türkiye, Eurocom Worldwide means your home market agency and Roke can work in structured coordination, ensuring your global communications strategy and your Turkish market communications speak with one voice.
Roke joined Eurocom Worldwide in December 2025. For more information about the network, please visit the Eurocom Worldwide page.
The Roman Declaration serves as a foundational roadmap for communications professionals dedicated to transparency and environmental integrity. Grounded in the United Nations 2030 Agenda, the Declaration outlines essential ethical guidelines required to combat misinformation and promote data-driven sustainability communications.
Initiated by WICMI and endorsed by FERPI, ICCO, Blue Planet and the Fédération Internationale des Journalistes et Ecrivains du Tourisme (FIJET), the Declaration was signed in January 2026 by Kağan Konçak on behalf of Roke, reflecting our commitment to ethical, evidence-based communication practice in Türkiye and in all international markets we serve.
For more information, please visit the Roman Declaration website.
The World Innovation and Change Management Institute (WICMI) is a Geneva-based non-profit organisation that serves as a global forum for sharing innovation and change management best practices. Its mission bridges cultural and linguistic gaps by connecting thought leaders through education, networking and a recognised certification programme.
WICMI contributes to the United Nations Sustainable Development Goals across environment, health and technology sectors. Kağan Konçak has been a member of the WICMI Communication Committee since 2025, connecting Roke to a global network of change management expertise that informs our work with organisations navigating complex international transitions.
For more information about the Institute, please visit the WICMI website.
The questions we hear most often from Turkish companies considering international communications support.
How can a Turkish company build credibility in international markets?
Credibility in a new international market is built through three things: consistent media presence, trusted local relationships and a communications strategy that respects the cultural and business norms of the target market. Roke provides all three, through direct expertise in Türkiye and through specialist local partner agencies in each target market who understand their media landscape as deeply as we understand ours.
Which international markets can Roke support for Turkish companies?
Through Eurocom Worldwide, CCNE and other collaborations, Roke currently supports Turkish companies expanding into Europe, North and South America, Asia, Middle East as well as Croatia, Italy, Japan, Norway, Ghana and West Africa. For markets not listed here, contact us directly, our network continues to grow.
Does Roke coordinate between our home market agency and the international market?
Yes. As a member of Eurocom Worldwide, Roke is experienced in working alongside a client’s existing home market agency, or acting as the coordinating agency across multiple markets simultaneously. We ensure your Turkish market communications and your international communications are aligned in strategy, tone and timing.
What is the difference between Roke’s inbound and outbound services?
Inbound: we help foreign companies, from Europe, Asia, the Gulf and beyond, enter and establish themselves in the Turkish market through PR, media relations, digital marketing and stakeholder engagement in Türkiye.
Outbound: we help Turkish companies expand internationally, building credibility, media presence and stakeholder relationships in target markets through our global partner network.
Both directions draw on the same core expertise: communications architecture designed for cross-border environments.
Ready to take your Turkish brand international?
Tell us which market you are entering and what you are trying to achieve. Talk to Kağan directly, we will respond within one business day with an honest assessment of how our network can help. Istanbul-based. Operating internationally.