Covid-19 pandemisi k\u00fcresel tedarik zincirlerinde aksamalara neden oldu\u011funda, Avrupa \u00fclkeleri ticaret d\u00f6ng\u00fclerini yeniden d\u00fc\u015f\u00fcnmeye ve d\u00fczenlemeye ba\u015flad\u0131. Bu de\u011fi\u015fim, ihracat\u00e7\u0131lar\u0131 \u00fcretim stratejilerini yeniden g\u00f6zden ge\u00e7irmeye y\u00f6neltti.<\/p>\n\n\n\n
D\u00f6rt saatlik bir u\u00e7u\u015f mesafesinde 67 \u00fclkede 1,4 milyar insana ve toplam 8,6 trilyon dolarl\u0131k ticaret hacmine eri\u015fim imk\u00e2n\u0131 sunan T\u00fcrkiye; k\u00fcresel ekonomik d\u00fczendeki k\u00f6kl\u00fc de\u011fi\u015fimlere ra\u011fmen yeni yat\u0131r\u0131mlar\u0131 \u00e7ekmeye devam ediyor.<\/p>\n\n\n\n
K\u00fcresel sa\u011fl\u0131k turizminin y\u00fckselen y\u0131ld\u0131zlar\u0131ndan biri olan T\u00fcrkiye, MegaGen\u2019in di\u015f implant\u0131 \u00fcretimi alan\u0131ndaki ilk deniza\u015f\u0131r\u0131 yat\u0131r\u0131m\u0131 i\u00e7in lokasyon olarak se\u00e7ildi. Projenin temel amac\u0131, bu yat\u0131r\u0131m\u0131n T\u00fcrkiye genelindeki fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmakt\u0131.<\/p>\n\n\n\n
Yakla\u015f\u0131m\u0131m\u0131z:<\/strong><\/p>\n\n\n\n \u2022 Deneyimle Desteklenen Anlat\u0131:<\/strong> \u0130\u00e7eri\u011fimiz ba\u015fl\u0131 ba\u015f\u0131na g\u00fc\u00e7l\u00fcyken, G\u00fcney Kore’ye y\u00f6nelik olumlu alg\u0131 stratejimizin derinli\u011fini art\u0131rd\u0131. MegaGen T\u00fcrkiye’nin ilk ileti\u015fim faaliyeti; MegaGen\u2019in Daegu\u2019daki fabrikas\u0131 ve genel merkezi ile Busan\u2019daki Birle\u015fmi\u015f Milletler An\u0131t Mezarl\u0131\u011f\u0131 ziyaretlerini i\u00e7eren d\u00f6rt g\u00fcnl\u00fck bir bas\u0131n gezisi olarak tasarland\u0131.<\/p>\n\n\n\n \u2022 Sonu\u00e7 Odakl\u0131 Medya Se\u00e7imi:<\/strong> Maksimum g\u00f6r\u00fcn\u00fcrl\u00fck ve medya etkile\u015fimi hedefiyle, gazeteciler ve medya kurulu\u015flar\u0131, etki alanlar\u0131 ve kitle yap\u0131lar\u0131na g\u00f6re titizlikle se\u00e7ildi.<\/p>\n\n\n\n \u2022 \u00c7ok Boyutlu \u0130\u00e7erik Stratejisi:<\/strong> Ana hedef MegaGen\u2019in \u00fcretim tesislerini ziyaret etmek olsa da gazetecilerin haber \u00e7al\u0131\u015fmalar\u0131n\u0131 zenginle\u015ftirmelerine ve daha farkl\u0131 i\u00e7erikler \u00fcretmelerine yard\u0131mc\u0131 olacak ek ad\u0131mlar programa dahil edildi.<\/p>\n\n\n\n \u00d6nemli \u00c7\u0131kt\u0131lar:<\/strong><\/p>\n\n\n\n \u2022 Toplam 94 Medya Yans\u0131mas\u0131:<\/strong> Ulusal \u00f6l\u00e7ekteki prestijli mecralar dahil olmak \u00fczere; 7 TV haberi, 13 bas\u0131l\u0131 yay\u0131n ve 74 \u00e7evrimi\u00e7i haber yans\u0131mas\u0131 elde edildi. Medya kurulu\u015flar\u0131n\u0131n sosyal medya hesaplar\u0131nda 14 i\u00e7erik payla\u015f\u0131ld\u0131.<\/p>\n\n\n\n \u2022 Geni\u015f Kitle Eri\u015fimi:<\/strong> A Para ve 24 TV gibi ulusal kanallar yat\u0131r\u0131m duyurusuna yer verdi. Yaz\u0131l\u0131 bas\u0131nda \u00e7\u0131kan haberlere, D\u00fcnya gazetesinden \u00f6d\u00fcll\u00fc gazeteci Kerim \u00dclker habere \u00f6nc\u00fcl\u00fck etti. Dijitalde ise Aa.com.tr, Bloomberght.com, Mynet.com, Patronlardunyasi.com ve Medimagazin.com.tr gibi \u00f6nemli platformlar\u0131n dahil oldu\u011fu 74 mecrada yay\u0131nlanan haberler, toplam 2 milyon 529 bin 928 ki\u015fiye ula\u015ft\u0131.<\/p>\n\n\n\n \u2022 Sosyal Medya Etkisi:<\/strong> Capital ve Ekonomist dergileri, Anadolu Ajans\u0131 ve Halk TV gibi toplamda 3 milyondan fazla takip\u00e7isi olan g\u00fc\u00e7l\u00fc sosyal medya hesaplar\u0131 \u00fczerinden payla\u015f\u0131mlar yap\u0131ld\u0131.<\/p>\n\n\n\n Ek Ad\u0131mlar:<\/strong><\/p>\n\n\n\n \u2022 Bas\u0131n gezisinin ard\u0131ndan, tamamlay\u0131c\u0131 bir ad\u0131m olarak; MegaGen T\u00fcrkiye CEO’su Dr. Cem Dergin’in konuk oldu\u011fu, A Para TV Yay\u0131n Y\u00f6netmeni \u00d6zlem Do\u011faner taraf\u0131ndan sunulan canl\u0131 bir yay\u0131n organize edildi.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Covid-19 pandemisi k\u00fcresel tedarik zincirlerinde aksamalara neden oldu\u011funda, Avrupa \u00fclkeleri ticaret d\u00f6ng\u00fclerini yeniden d\u00fc\u015f\u00fcnmeye ve d\u00fczenlemeye ba\u015flad\u0131. Bu de\u011fi\u015fim, ihracat\u00e7\u0131lar\u0131 \u00fcretim stratejilerini yeniden g\u00f6zden ge\u00e7irmeye y\u00f6neltti. D\u00f6rt saatlik bir u\u00e7u\u015f mesafesinde 67 \u00fclkede 1,4 milyar insana ve toplam 8,6 trilyon dolarl\u0131k ticaret hacmine eri\u015fim imk\u00e2n\u0131 sunan T\u00fcrkiye; k\u00fcresel ekonomik d\u00fczendeki k\u00f6kl\u00fc de\u011fi\u015fimlere ra\u011fmen yeni yat\u0131r\u0131mlar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,3],"tags":[19],"class_list":["post-188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iliski-mimarisi","category-vaka","tag-megagen-ilk-denizasiri-yatirimi-icin-turkiyeyi-secti"],"acf":[],"_links":{"self":[{"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":3,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":217,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/posts\/188\/revisions\/217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/media\/126"}],"wp:attachment":[{"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}