Dijital pazaryerlerinin artan pop\u00fclaritesi, T\u00fcrkiye\u2019nin e-ticaret ekosistemindeki s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi besliyor. Bu e\u011filim, e-ticaret markalar\u0131n\u0131 hem yerel hem de uluslararas\u0131 pazarlarda T\u00fcrk sat\u0131c\u0131lara \u00e7e\u015fitli avantajlar sunmaya te\u015fvik ediyor.<\/p>\n\n\n\n
Proje bazl\u0131 ileti\u015fim stratejimiz kapsam\u0131nda; Ozon Global ad\u0131na Glavniy Sovetnik ile i\u015f birli\u011fi yaparak, Ozon Global pazaryerindeki g\u00fcncel geli\u015fmeleri bas\u0131n b\u00fcltenleri ve advertorial (\u00fccretli i\u00e7erik) \u00e7al\u0131\u015fmalar\u0131 arac\u0131l\u0131\u011f\u0131yla T\u00fcrk sat\u0131c\u0131lara duyurduk.<\/p>\n\n\n\n
Yakla\u015f\u0131m\u0131m\u0131z:<\/strong><\/p>\n\n\n\n \u2022 Veri Odakl\u0131 Medya Planlamas\u0131:<\/strong> SimilarWeb ve HypeAuditor gibi platformlar kullan\u0131larak hedef medya mecralar\u0131 ve etkileyiciler belirlendi; Ozon Global\u2019in \u00fc\u00e7 farkl\u0131 i\u00e7erik \u00e7al\u0131\u015fmas\u0131yla do\u011fru kitleye ula\u015fmas\u0131 sa\u011fland\u0131.<\/p>\n\n\n\n \u2022 Stratejik Koordinasyon:<\/strong> Glavniy Sovetnik, Moskova merkezli m\u00fc\u015fterisini T\u00fcrk medya dinamiklerini g\u00f6zeterek etkili bir \u015fekilde y\u00f6netebilmesi i\u00e7in kapsaml\u0131 bir \u015fekilde bilgilendirildi.<\/p>\n\n\n\n \u2022 Yerelle\u015ftirme:<\/strong> T\u00fcm i\u00e7erikler, k\u00fclt\u00fcrel ve dilsel do\u011frulu\u011fu sa\u011flamak amac\u0131yla Roke taraf\u0131ndan yerelle\u015ftirildi.<\/p>\n\n\n\n \u2022 G\u00f6r\u00fcn\u00fcrl\u00fck Stratejisi:<\/strong> Etkiyi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in; Ozon Global\u2019in g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131racak, T\u00fcrkiye\u2019deki s\u00f6zc\u00fcs\u00fcn\u00fc bir “D\u00fc\u015f\u00fcnce Lideri” olarak konumland\u0131racak ve ileti\u015fim \u00e7abalar\u0131n\u0131 Ozon Global T\u00fcrkiye merkeziyle koordine edecek bir G\u00fcndem Belirleme stratejisi uyguland\u0131.<\/p>\n\n\n\n \u00d6nemli \u00c7\u0131kt\u0131lar:<\/strong><\/p>\n\n\n\n \u2022 Her biri \u00f6zg\u00fcn bir i\u00e7erik bar\u0131nd\u0131ran \u00fc\u00e7 ileti\u015fim giri\u015fimi; medya takip \u015firketi Interpress ve Ekonomim.com verilerine g\u00f6re dijital kanallarda toplam 530 bin etkile\u015fim oran\u0131na ula\u015ft\u0131.<\/p>\n\n\n\n \u2022 \u0130\u00e7eriklerin Ekonomim.com ve Dunya.com gibi kritik hedef mecralarda yay\u0131nlanmas\u0131 ba\u015far\u0131yla sa\u011fland\u0131.<\/p>\n\n\n\n Gelecek Ad\u0131mlar:<\/strong><\/p>\n\n\n\n \u2022 Pazara \u00f6zg\u00fc etkili bir eri\u015fim i\u00e7in s\u00fcrd\u00fcr\u00fclebilirlik ve yerel temsilcilerle do\u011frudan ileti\u015fim hayati \u00f6nem ta\u015f\u0131maktad\u0131r. Medya kanallar\u0131 \u00fczerinden \u00fccretli i\u00e7erik yat\u0131r\u0131m\u0131 yapmak veya kilit kanaat \u00f6nderleriyle i\u015f birli\u011fi yapmak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131racakt\u0131r.<\/p>\n\n\n\n \u2022 T\u00fcrkiye\u2019nin dinamik e-ticaret ekosisteminden yararlanarak Ozon Global\u2019in varl\u0131\u011f\u0131n\u0131 organik olarak g\u00fc\u00e7lendirmek i\u00e7in G\u00fcndem Belirleme en etkili yakla\u015f\u0131m olmaya devam etmektedir. <\/p>\n\n\n\n \u2022 Geleneksel platformlar\u0131n yan\u0131 s\u0131ra Substack ve Medium gibi yeni nesil kanallardaki kanaat \u00f6nderleriyle ili\u015fkileri g\u00fc\u00e7lendirmek, ileti\u015fim stratejisini \u00f6nemli \u00f6l\u00e7\u00fcde destekleyecektir.<\/p>\n\n\n\n \u2022 Son olarak, gazetecilere, blog yazarlar\u0131na ve sekt\u00f6r i\u00e7erik \u00fcreticilerine \u00f6zel i\u00e7erikler sunarak Ozon Global\u2019i “T\u00fcrkiye e-ticaret pazar\u0131 hakk\u0131nda g\u00fcvenilir bir bilgi kayna\u011f\u0131” olarak konumland\u0131rmak, uzun vadeli ileti\u015fim ba\u015far\u0131s\u0131 i\u00e7in esas te\u015fkil edecektir.<\/p>\n","protected":false},"excerpt":{"rendered":" Dijital pazaryerlerinin artan pop\u00fclaritesi, T\u00fcrkiye\u2019nin e-ticaret ekosistemindeki s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi besliyor. Bu e\u011filim, e-ticaret markalar\u0131n\u0131 hem yerel hem de uluslararas\u0131 pazarlarda T\u00fcrk sat\u0131c\u0131lara \u00e7e\u015fitli avantajlar sunmaya te\u015fvik ediyor. Proje bazl\u0131 ileti\u015fim stratejimiz kapsam\u0131nda; Ozon Global ad\u0131na Glavniy Sovetnik ile i\u015f birli\u011fi yaparak, Ozon Global pazaryerindeki g\u00fcncel geli\u015fmeleri bas\u0131n b\u00fcltenleri ve advertorial (\u00fccretli i\u00e7erik) \u00e7al\u0131\u015fmalar\u0131 arac\u0131l\u0131\u011f\u0131yla T\u00fcrk […]<\/p>\n","protected":false},"author":1,"featured_media":125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,3],"tags":[20],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iletisim-ve-itibar-mimarisi","category-vaka","tag-turk-saticilar-icin-e-ticaretin-avantajlarini-kesfediyoruz"],"acf":[],"_links":{"self":[{"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":5,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":259,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/posts\/186\/revisions\/259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/media\/125"}],"wp:attachment":[{"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rokecom.com\/tr\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}