Building Visibility in Türkiye for the Turkish Business Council in the UAE
Amid shifting global economic dynamics, the United Arab Emirates (UAE) has become a key reference point for the Turkish business community, particularly for companies seeking to expand into the Middle East, Africa, or South Asia markets.
In such a landscape, non-profit business organizations play a pivotal role in facilitating connections and fostering trust. Based in Dubai, the Dubai and Northern Emirates Turkish Business Council serves as a strategic bridge, linking Turkish companies with the right business partners.
The primary objective was to enhance the Council’s visibility in Türkiye and solidify its reputation as a trusted business guide for Turkish companies operating in the UAE.
Our Approach:
- Strategic Media Engagement: Introductory meetings were conducted with key journalists in Istanbul and Ankara, positioning the Council and its President as reliable and influential partners for the Turkish business community.
- Tailored Content Distribution: Customized, platform-specific content was provided to journalists across various media channels, including print, online, news agencies, and TV outlets.
- Agenda Setting for Wider Coverage: By establishing credibility through these engagements, the Agenda Setting strategy successfully amplified media coverage of Turkish business opportunities in the UAE across online, print, and broadcast platforms.
Key Outcomes:
- Achieved significant media placements in leading publications such as Milliyet, Nasıl Bir Ekonomi, and Anadolu Agency.
- Secured a full-page interview in Nasıl Bir Ekonomi Daily and an English-language feature article in the state-run Anadolu Agency.
- Secured a full-page interview in Nasıl Bir Ekonomi Daily and an English-language feature article in the state-run Anadolu Agency.
Future Recommendations:
- For organizations like the Council, data-driven storytelling is key to strengthening communication efforts and creating compelling, journalist-oriented pitches.
- Offering timely market insights, reports, and business-related statistics can further solidify media relations and increase coverage opportunities.
- Establishing sustained engagement with key media stakeholders ensures continuous visibility and reinforces the Council’s position as a go-to resource for Turkish businesses in the UAE.